Taög Meadery takes it's inspiration from the ancient nordic beliefs derived from the poetic edda. Brave warriors who die in battle go to Valhalla, a great banquet hall where they can feast and drink to their hearts content. The halls endless mead is provided by a goat who eats from a golden tree in the front garden. I wanted the design to represent this magical woodland and celebrate the heritage. Each flavor has it's own warrior I created influenced by animals that play significant roles in the religious texts. The logo and typography are drawn from ancient nordic runes and norse manuscripts.